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CAREER / 13 December 2016
Reasons Why Social Media Marketing is Crucial in 2017
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Jumanna Khamis
Branding Intern

90% of young adults (ages 18-29) use social media. 

One third of millennials say social media is one of their preferred channels for communicating with businesses.

With social media being the most common form of communication with people, it only makes sense that marketers take advantage of that outlet and create meaningful and useful content that will help businesses and consumers connect. Social media users have risen by 176 million in the last year, and this number is only expected to grow in 2017! Here are some reasons why social media marketing will be crucial in 2017!

Social media marketing, content, and SEO are more compatible with users

Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by making sure that the site appears at the top of results returned by a search engine, such as Google or Bing. This is so important because internet users are most likely going to choose the sites that are in the top suggested links on the result page, so marketers should take advantage of this knowledge and create content and keywords that will get their piece higher up on the list. 

While 87 percent of buyers say that content can have an impact on their purchasing decisions, 43 percent of them say hard selling and blatant advertising is a turn-off...

This is important especially with how many people are reliant on getting information from the internet versus other sources. Content marketing has been on the rise for the past couple of years and shows no signs of quitting. Content marketing has the capability to relate to the customer/user better because the piece is tailed to their interests. It’s a way of making the consumers come to you, rather than the other way around. SEO and relating to users on a personal basis is what is going to overall gain you exposure and lead to success in the long run. 

ProSky offers amazing SEO and Social Media Marketing courses that gives people the skills they need to create quality content. For more information about this, check out the website!

Social media marketing is an affordable way for businesses to compete 

The best part about creating social media sites on popular outlets like Facebook, Twitter, Instagram, and Snapchat are that these services are free! Businesses have the ability to get themselves out there as simple as using hashtags and tagging keywords that will get their posts noticed. Now, there still are costs involved with social media marketing, such as SMM employment, promotional ads on sites, and so on, but compared to traditional marketing techniques, you save about $130 per advertising dollars per 1000 people reached

Internet users are inspired by online influencers

Within the last couple of years, social media sites like Twitter, Facebook, Youtube and Instagram have taken off in popularity. Bloggers and YouTubers have become online entities that consumers have looked up to and trust their judgement when it comes to some products and services they promote. It’s crucial in 2017 to keep up with this current trend.

If a company does businesses with one of these influencers, pay them to feature their product or service on their blog posts or videos, it will cause a chain reaction and increase the exposure of the company - which is the goal of social media marketing. 

What are you waiting for?

2017 is right around the corner and now is the time to and get your business out there. Follow these tips to enter in the world of social media marketing, it’ll pay off in the long run. For more tips and advice on how to market your business, check out more posts on Career Buzz!