Personal Branding, Personal Website, Resume, Digital Resume, Millennials, Social Media Marketing
CAREER / 14 December 2016
How To Brand Yourself Online! (A Personal Branding Guide)
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Brittanei Cain

The most important brand to market is yourself. You know how awesome you are, why not share it with the world! Your online presence is important and with the right branding tools, you’ll be able to market yourself on a new spectrum. Hard work, perseverance, and dedication are meaningless if no one knows who you are. Let’s get you on the fast track to personal branding success!

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. - Tim Ferriss

First, make your mark on the Internet with your own website. There are many personal website generators (no coding required), that are free to use. Your site can be as easy as putting your resume, biography, and photo. 

Here are some of my favorite generators that I use when I want to spice up my online presence:

1. Square Space 

2. Wix Free 

3. Weebly

4. Wordpress

Square space and Wix are both extremely easy to use. I update my personal website twice a week and I make sure to make relevant posts in order to keep up with my target audience. If you don’t think you’re ready to share your gift with the world yet, you can also keep your websites unpublished until you find the best time for your launch.

I believe that having a website is the first step to success. You are able to express yourself and you can help employers and followers get a better insight on the real you. Give yourself a cool domain name and viola! You are set! Start by putting your website information in your bio on Twitter/Instagram/Facebook. I always click on the website link in my follower’s bio because I am interested in seeing their craft and it motivates me to work harder on my own. I love having the opportunity to express myself in a unique format. My website is broken up into sections to make sure that I give a complete overview of myself.

1. My bio is short, simple and gives an overview of the work I’ve done and gives readers insight into what my site will be about. I make sure that I put my goals in my bio because it helps hold me accountable and helps others think about theirs as well. I LOVE motivational quotes so I end my bio with that. Right next to my bio, I have a fun picture that shows my personality. Your picture really sets the tone of your site. If your picture is super professional and dull, your site should be recognized as a portfolio or something along those lines. If you are starting a blog or looking for a creative job, I suggest having a picture that is active, full of color and something that makes you relatable to your readers. For more tips on a profile pic check out our last post here.

2. Next, I have sections for content. I have a section for my blog, poems, and weekly shout outs. If you wanted to have a content section, you could add your blog or some work that you’ve done in the past. Got a vault of writing samples? Add them to your content section for future references! This is where you can be extremely creative and let your imagination run loose. I suggest having at least two sections for content. One could even be your personal social media accounts (if they are appropriate). Start creating content weekly so that you can always have something to share with the world.

3. Finally, you should have a "Contact Me" portion. You need to make sure that people are able to contact you. Make sure you add a place for them to leave you a message and link your social media pages to your contact page as well! Gain more followers, get connected, build a network!

Another great use for an online website is creating an online portfolio! Electronic Portfolios are popular when searching for jobs or evaluating your work during college. I have attached a sample portfolio for your convenience. It should include the following:
  • Bio
  • Resume
  • Areas of Specialization
  • Contact
You can always add more or less, just depending on your use for it!  Produce amazing content and relate to your audience. The most important factor in online and personal branding is being authentic. People want to be able to trust you. Brand yourself according to the jobs you want to have. If you are looking for a job in social media, have an active social voice and profile. Advertising? Keep an updated portfolio (switch to digital). Whatever you do, make sure it's exciting and showcases your skills in the best way. 

 People only have a few seconds to look at your online presence. Make those few seconds stand out. Start your journey to online success with ProSky’s social media marketing course and create your digital profile.