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NO CATEGORY / 10 March 2017
5 Skills You Need to Be a Marketing Coordinator
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Kelly Nguyen

So you want to pursue a career as a marketing coordinator? Great idea! It’s definitely a solid career choice for the future. However, being a marketing coordinator isn’t all that easy – you need the right skills for the job! 

You may be wondering, “what skills do I need for this job?” Well, that’s where we come in.  Today, we’ll be giving you the run-down on 5 skills you have to learn to be a marketing coordinator. Keep reading to find out more! 

1. Tech and Social Media Skills

If you’re planning to become a marketing coordinator, you’ll have to keep up with the latest in technology and social media skills. Seriously. That includes learning how to use websites like Facebook, Twitter, Instagram, Snapchat, and etc. Social media use is on the rise, and it’s important to understand the various ins and outs of various social media platforms. 

Chances are, you’ll need to learn how to use paid ads, measure analytics, increase website traffic, and etc. You’ll also need to learn how to use the latest in technology and tools since these will be the resources you’ll be using for social media marketing. Tech tools and websites like Sprout Social, TweetDeck, and MailChimp are all crucial to marketing success. This is the first step and one of the most important skills in learning how to become a marketing coordinator.

2. Creativity Skills 

Creativity is one of the most important skills to have as a marketing coordinator. Creativity is important with art, graphic designing, writing, and etc., which are all crucial when creating content as a marketing coordinator. 

Creating unique pieces of content is a lost art – those than can do it will succeed. Being creative will help your company stand out from amongst the many others in the crowd. Creativity will also help you build a diverse candidate profile that can help you stand out amongst other candidates looking to find a job.

3. SEO Skills

Don’t know what SEO is? Well, it might be a good idea to learn if you’re planning to become a marketing coordinator. SEO stands for Search Engine Optimization, and it is one of the most important things to know as a marketer. SEO is a way to promote your company through non-paid search engine results, and is one of the skills you’ll need to successfully master as a marketing coordinator. By learning how to use SEO correctly, you’ll be able to drive more traffic to your company’s website and products.

SEO is a complex skill to master, but websites like ProSky can give you all the training you need to succeed. It can take some time, but with the right help and guidance, you’ll be on your way to becoming an SEO expert. 

4.  Project Management Skills

Every marketing coordinator needs to have some form of project management skill. Marketing coordinators will typically have to manage many different projects during their career, so project management skills will definitely come in handy. With project management skills, marketing coordinators will be able to coordinate collaboration, organization, and communication amongst team members and coworkers. Things like project planning, document organization, task management, and team management are all encompassed in project management and will come in handy for various situations. 

It’s crucial for al marketing coordinators to understand how to be organized and lead a team to complete projects. With marketing, there are many different projects and tasks to handle – bad project management can make even the best marketers lose sight of their team and their goals. Project management may be a difficult skill to learn; however, there are many resources available for marketing coordinators to utilize for all of their project management needs. 

5. Critical Thinking Skills 

Last but not least, all marketing coordinators should be able to master their critical thinking skills. Marketing requires analyzing a lot of data, and a good marketing coordinator should be able to understand and comprehend it. It is essential for a good marketing coordinator to make good decisions based off of data and critical thinking. A marketing coordinator is a problem solver – and will have mastered critical thinking.

Don’t know how to gain any of these skills? Don’t worry! ProSky has got you covered with great online training courses online training courses in content that will help you build your skills in no time. Sign up today and build your skill set to becoming a great marketing coordinator!