JOB HUNT / 27 March 2018
5 Hints on How to Write a LinkedIn Profile for Outreach Success
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Kevin Nelson

An interesting statistic reveals that 71% of professionals view LinkedIn as a credible site for professional content. It is, therefore, a popular social media platform for a professional network. The number of its registered accounts for continues to grow with every passing day. 

Whether you are job hunting, networking or gathering leads, having a professional LinkedIn profile that is eye-catching is an excellent idea to make sure that you are visible to the right people at the right time.

Here are 5 hints on how to write a LinkedIn profile for outreach success:

1. Nail the Professional Photo

In the world of LinkedIn, a photo is the first impression you will get with a potential client. Have you had an urge to put that rowdy picture? Don’t! Here, you will want to tone down things a bit. Take your time to think through how you want to portray yourself to your potential clients. 

This does not mean to say that you should not smile! Smile a little, it just has to be clean and professional looking. No profile is complete without your real picture, so make sure that it shows the real you. Research shows that people are 36 times more likely to send you a message if you have a profile photo. The killer trick to getting that shot is taking into consideration aspects of your career.

2. Your Headline Has to Stand Out

By default LinkedIn populates headlines with the job title and current company, but you don’t have to leave it like that. The efficient way to enhance the search for your profile is including critical keywords. You should make a point of staying away from industry jargon. Since you will have a limit of 120 characters, you will have to make use of it wisely. 

For example, if you’re a marketing coordinator, the following keywords should stand out:

If possible, try to restrict the length of your headline to ten words.

3. You Should Include Your Certificates and Awards

This will directly imply to potential recruiters that you are an open person by making public your education and ongoing skill development. The truth is, the experience is vital, but in the same breath, companies like working with people who keep working on their skills and knowledge. 

You can continue to grow your knowledge by visiting different seminars workshops and courses. Do not forget to add this information. You should also include all the education certificates that you hold if you are indenting to attract potential employers.

4. Remember the Summary Field

Writing a summary can be a challenge to many. People are never sure what part of their lives should to portray in this section. You should treat your summary like a cover letter to the public. So what are the details that go into it? 

Lucky for you, here are some tips on what considerations to put before writing that summary:

In all these, remember to use bullets to make it easy to read. If possible, you can add media files such as videos and pictures.

5. Include Some Endorsements and Recommendations

If you have a high number of endorsements, this may leave a viewer impressed. It will show that you are credible and competent in your skills. Your LinkedIn connections are the ones who can help you be successful in outreach by endorsing your skills. You can get more endorsements by asking your connections to endorse you while you return the favor.

On the other hand, recommendations are a powerful tool that you should not ignore. Did you know that on LinkedIn, recommendations are more powerful than your connections, experiences, and endorsements all together? They go a long way in increasing the visibility of your crafted profile. Also, recommendations play a prominent role in improving your credibility and trustworthiness on the network. The best people to recommend you are your current and previous boss, workmates or direct clients.


Now you have that perfect profile, what else? This is where many go wrong. LinkedIn requires your permanent attention. You should do regular updates. If you want to have a more significant outreach, you need to keep working on your profile. Make a point to be active by posting regularly and adding articles. 

A critical element before posting your profile is to proofread the entire profile. Just the same as in any other professional platform, you wouldn’t want to be disqualified from a well-earned position by simple grammatical or spelling errors. As they say, the devil is in the detail. And lastly, do not falsify any information, the truth will always catch up with you at some point!

BIO:  Kevin Nelson is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for and various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on TwitterLinkedin & Google+.